This one-day virtual event seeks to answer the question: How do great brands build authority?
✅ 6 speakers from household-name brands
Representing specialties in SEO, paid, social, and content, our speakers will talk about building authority from every angle.
📹 Recordings for future viewing
Can't make it to the full live event? No problem - we'll send the recordings via email later. And if you do attend, you'll have the presentations to reference after!
🎤 Actionable sessions on SEO, brand, and growth in the AI era
This won't be fluff, folks. You'll get a real look at what real marketers are doing in light of all the chaos.
💸 Just $50 for full access
We're not trying to make millions, here. We're trying to cover our costs and keep this important event accessible to everyone.
What We're About
The old playbook is toast. Organic traffic is tanking, AI is rewriting the rules, and trust is harder to earn than ever. Authority Fest is where top marketing and SEO leaders from innovative companies get real about how they’re navigating the mess — and actually growing. You’ll walk away with sharp, actionable tactics to shift your strategy, reclaim visibility, and build a brand that outlasts the algorithm.
If you’re tired of “growth hacks” and want real answers from people in the trenches, join us.
Meet the Speakers
Jacque Urick
Head of Organic Growth at Realtor.com
Gabrielle Too-A-Foo
Product Marketing & Paid Media Strategy Lead at PwC
Lidia Infante
Senior SEO Manager at SurveyMonkey
Keith Nieves
Social Media Program Lead at Sonos
Maddie Shepherd
SEO Director at CBS News
.png)
Shannon Tien
Manager of Inbound Marketing at Hootsuite
Agenda
[11:30 a.m. ET] Search is evolving fast, and your brand needs to evolve with it. In this session, Lidia Infante (SurveyMonkey) shares a practical framework for aligning brand and SEO in a way that reflects how search engines and LLMs actually interpret your brand. She'll explain how Google and LLMs process brand signals — and guide you on how to influence them.
[12 p.m. ET] In this session, Gabrielle K. Too-A-Foo (PwC) will share how to scale content and social media advertising strategy with AI, without compromising brand trust or authenticity. You’ll learn how top brands protect voice, balance automation with intention, and build lasting authority in a rapidly evolving digital landscape.
[12:30 p.m. ET] Is GEO just SEO? Lots of people have an opinion on this topic, but this presentation won’t aim to give you a definitive answer. Instead, Maddie Shepherd (CBS News) will equip you with information and frameworks of thinking to determine your own, data-backed perspective to apply to your strategy moving forward.
[1:30 p.m. ET] AI isn’t replacing blogs; it’s redefining their job. In this talk, we’ll unpack how to turn blog content into a hub for brand authority, feeding not just search engines but LLMs, social conversations, and industry narratives.
[2 p.m. ET] The search acquisition game is changing, but don’t panic! Jacqueline (Realtor.com) shares pragmatic strategies to help you own the shift by doubling down on what you can control: your strategy, your audience, and your team.
[2:30 p.m. ET] Building trust on Reddit requires immediate investment in order to reap the benefits down the road. Keith Nieves (Sonos) will explain the role Reddit plays in brand building, discuss the principles of authentic participation and moderation on Reddit, and share how Sonos uses Reddit to listen, engage with their audience, and influence perception.
Ready to Join Authority Fest?
Get full access to all sessions, networking, and recordings — all for just $50.
By purchasing a ticket, you agree to our Terms & Conditions and understand that this is a non-refundable virtual event.